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Lead Buying Tips

Always consider the following before making a decision to buy a mailing list: Avoid buying leads or mailing lists based solely on low ball pricing. There is no such thing as free leads. If you decide to buy leads at cut-rate prices you're going to get exactly what you pay for. If the leads truly are quality leads then why are they giving them away for free?

Avoid membership traps or companies requiring minimum weekly or monthly order requirements. If the mailing lists they're selling to you are fresh, responsive and of good quality then why not let you try them out on your own terms? If these leads actually live up to all of their claims and your own expectations then you would certainly repurchase without any prompting. Correct? The truth is these sources typically offer over-sold mailing lists that have already been solicited by all your competitors multiple times. Locking you in is the only sure fire way they can even guarantee you will come back for more.

Always do a test mailing using a minimum mailing list count of 500 - 1,000 fresh targeted names. Postal mailing lists of less than 500-1,000 will not give you an accurate indication of how a specific list might even perform. Marketing truly is and has always been a numbers game.

Don't ever buy mailing lists from a vendor who guarantees a response rate. No one can accurately predict a conversion or response rate. The variables are many and will include the type of program, the start-up costs, your professional marketing ability and salesmanship.

Avoid vendors who offer "FRESH" MLM-Opportunity Seeker Mailing Lists who also claim to use NCOA Software. If the leads are so fresh then why do they need to process them against the National Change of Address Data? Think!